Kim Helder

With over 20 years of experience in the professional cleaning industry, I am passionate about shaping cleaner, healthier environments through innovative solutions and customer-centric thinking. I now lead a dynamic marketing team at Vileda Professional, where my role has evolved over the years to strategic marketing. I work at the intersection of product management, communication, digital marketing, e-commerce and strategy, always aiming to drive growth through impactful and innovative approaches. I am deeply committed to listening to our audiences, learning from the industry, and sharing valuable insights that contribute to shaping the future of professional cleaning. Born in France with Dutch roots and having lived most of my life in Belgium, I am fluent in three languages and bring a multicultural perspective to my work. My creative and strategic mindset, combined with a growth-oriented approach, allows me to lead teams that are continuously looking for new ways to innovate and improve. At Vileda Professional, we develop and provide leading cleaning solutions for sectors such as healthcare, general building cleaning, hospitality, and controlled environments worldwide.